Australia’s Cricket Board, Cricket Australia, has unveiled a comprehensive 10-year plan. This plan is aimed at boosting women’s cricket in the country. The plan includes ambitious targets such as increasing average attendances at women’s matches five-fold and quadrupling participation rates among young girls. Additionally, Cricket Australia plans to launch a new domestic T20 competition while reducing the existing Women’s Big Bash League to a 40-game season, aligning it with the men’s Big Bash League.
Despite Australia’s success in women’s cricket on the global stage, the women’s game generates only 5% of the sport’s total revenue in the country. To address this, Cricket Australia aims to increase annual revenues for women’s cricket to A$121 million by 2034, an increase of A$100 million from current levels. The board also aims to boost annual average attendance for women’s cricket to 600,000 by 2034, up from about 120,000 last season.
Participation among girls aged five to 12 is targeted to increase to 100,000 from 25,000, and the board plans to invest A$500 million in infrastructure. Additionally, Cricket Australia aims for 40% female representation in key positions in administration.
The plan includes launching a new state-based T20 competition to complement the Women’s Big Bash League, with the goal of appealing to overseas players. This move is expected to lift the average women’s domestic player salary to A$163,322 for the 2024-25 season, an 8% increase from the previous season.
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