The Indian Premier League (IPL) 2024 has started with a bang, breaking records for viewership and engagement. Disney Star, the official broadcaster of the IPL, announced that a record-breaking 35 crore viewers tuned in to watch the live broadcast of the first 10 matches, according to BARC data. This figure is higher than any previous edition of the tournament, including seasons played during the pandemic. The overall watch-time for the tournament was recorded at an impressive 8,028 crore minutes for the first ten matches, marking a 20 per cent increase compared to last year.Discover the record-breaking viewership numbers of IPL 2024.
The surge in viewership can be attributed to various factors, including fan-centric initiatives, enriched programming, and a compelling marketing campaign. Match ratings for the 17th season of the tournament have also seen a significant increase, jumping by 22 per cent compared to the last edition.
Disney Star Head said
Sanjog Gupta, Head of Sports at Disney Star, expressed his excitement about the record-breaking viewing figures, stating, “We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centered initiatives that seek to drive passion and fandom for the tournament.”
Disney Star has been broadcasting IPL 2024 across 14 feeds in 10 languages, with a special feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans. The broadcaster has also introduced several new programming initiatives, including custom highlights catering to different cohorts of fans, shows like Cheeky Singles hosted by Asia’s largest YouTuber CarryMinati, and activations to collaborate with the content creator ecosystem across platforms. Additionally, a special broadcast for kids, Super Funday, airs every Sunday afternoon to better serve 8- to 12-year-olds.
The success of IPL 2024 in terms of viewership and engagement underscores the tournament’s ability to captivate audiences and drive passion for the sport. With innovative programming and fan-centric initiatives, Disney Star continues to enhance the IPL viewing experience, setting new benchmarks for sports broadcasting in India.
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