The entire India is enjoying their most exciting time in summer. IPL 2024 is going on. All the teams are fighting hard to be the best. In every match, there is a new record. No other evenings are boring anymore. Eyes are glued to the TV. That madness affected the viewership. In the middle of the tournament, the viewership has seen a different level of hype.
Incredible Viewership Alart:
Disney Star’s broadcast of TATA IPL 2024 has achieved a significant milestone, reaching a cumulative audience of 448 million viewers within the initial 22 days. This span covered 26 matches, resulting in a total watch time of 18.8 billion minutes. The surge in viewership marks a notable achievement for the network.
The live broadcast’s reach has experienced an 8% growth compared to last season, showcasing the increased popularity of the games. Additionally, there has been a substantial 15% rise in match ratings (TVR), indicating a stronger engagement with the audience. This data highlights the growing enthusiasm for the TATA IPL 2024 season.
Unbelievable Record of the First Match:
The opening day of Tata IPL 2024 attracted an impressive 168 million unique viewers, setting a record-high watch-time of 12.76 billion minutes for any IPL season’s start. This unprecedented level of engagement showcases the tournament’s growing popularity. Additionally, JioCinema, under Viacom18, drew nearly 200 million viewers in the first six matches of the Twenty20 cricket tournament, highlighting the significant impact and appeal of the games for cricket fans across various platforms.
Madness of MI vs RCB Clash:
In the cricket world, Virat Kohli and Rohit Sharma are legends. The Mumbai Indians vs Royal Challengers Bengaluru match recorded huge viewership. The April 11 match between MI and RCB drew an impressive 147.5 million viewers on television. Fans enjoyed an extensive 10.17 billion minutes of IPL coverage across the Disney Star Network during this game. The high viewership and watch-time demonstrate the immense popularity and excitement surrounding the match, highlighting how fans eagerly tuned in to catch all the thrilling cricket action between the two teams.
Broadcaster’s Official Statement:
After those incredible viewership records, the broadcasters gave an official statement. They said, “As the ICC Men’s T20 World Cup approaches, the ongoing TATA IPL is providing a prime opportunity for viewers and India’s squad selectors to closely evaluate players’ performances, especially focusing on openers, all-rounders, and wicketkeepers.”
Later they added, “Star Sports, as the broadcaster of the TATA IPL and the ICC Men’s T20 World Cup, will keep fans up-to-date with all the latest action and player performances, offering insights and analyses that build anticipation and excitement for the upcoming global tournament.”
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