KL Rahul becomes first Indian global ambassador for Paul & Shark

In a groundbreaking move that bridges the world of elite sport and high fashion, KL Rahul has officially become the first Indian global ambassador for Paul & Shark — a renowned Italian luxury clothing brand known for its nautical heritage and sharp craftsmanship.

This partnership is more than a promotional campaign. It represents a meeting of philosophies — adventure, elegance, and quiet confidence — values that KL Rahul has embodied throughout his career. Paul & Shark, celebrating 15 years of presence in India, has reaffirmed its focus on the country’s ever-evolving luxury landscape with this announcement.

A natural fit for global representation

KL Rahul joins the global league of Paul & Shark’s sporting ambassadors with a personal connection to the brand. Known for his composed presence on and off the field, Rahul echoed the brand’s ethos during the announcement.

“Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence — which is exactly how I see fashion, too,” Rahul said. “Being the first Indian to represent them globally makes it even more special; it feels like the kind of partnership that just fits.”

The campaign featuring Rahul will be rolled out worldwide starting May 2, across Paul & Shark’s platforms and Rahul’s social channels — with a special emphasis on Indian audiences.

Paul & Shark’s message to India

Paul & Shark CEO Andrea Dini expressed his admiration for Rahul’s international appeal and individuality. “KL Rahul’s journey as an athlete and his distinct sense of style makes him a natural extension of our brand. This partnership celebrates a lifestyle that blends sport, travel, and luxury.”

The brand, rooted in Italian craftsmanship and inspired by the outdoors, has evolved into a benchmark for quality and sustainable fashion. With Rahul on board, Paul & Shark aims to further strengthen its resonance with Indian consumers while maintaining its timeless identity.

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