According to the ICC, the women’s T20 World Cup 2020 held in Australia was the most watches women’s event in the history of the sport. In an official release, the global cricket body said that it was also the most successful ICC event after that men’s World Cup 2019.
MCC packed stadium created history
On Monday, the ICC revealed how Melbourne at the beginning of this year held the most-watched women’s event in the history of the sport. Australia beat an impressive Indian women cricket team in the final in a packed MCC. An official release by the ICC read, “The event had already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017.”
It further added, “These figures make it the second most successful ICC event ever after the ICC Men’s Cricket World Cup 2019 and that trend continued via broadcast with the final achieving record viewership worldwide.”
India boosted audience interest, says ICC
The ICC further explained how India’s participation was a catalyst to the audience’s interest. The release explained, “India’s success in making it to the final boosted audience interest, with total viewership for the knockout stages recorded at 423% higher than 2018. India live viewing hours were 86.15m which is 152% higher than the 2018 tournament, driven by India’s success and the broadcast of select India matches by Star Sports, in five languages (English, Hindi, Tamil, Telegu, and Kannada) in India.”
The event was also the most-watched women’s cricket match in Australian broadcast history as well. “In Australia, live viewing hours were 13.45m which is 473% higher than the 2018 tournament, driven by their hosting and an increase in coverage on the free-to-air channels. The final played between the hosts and India recorded an average audience of 1.2m viewers, making it the most-watched women’s cricket match in Australian broadcast history.”
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