Cricketing maestro Sachin Tendulkar is set to take on a new role as a “national icon” of the Election Commission (EC), with the aim of inspiring higher voter engagement in the electoral process. A memorandum of understanding will be signed between Tendulkar and the poll panel on an upcoming Wednesday, marking a significant collaboration to enhance voter awareness and participation across the nation.
Empowering Voter Participation Through Collaboration
In an effort to encourage greater involvement of citizens in the electoral process, Sachin Tendulkar will join forces with the Election Commission as a “national icon.” The three-year partnership, sealed through the memorandum of understanding, seeks to tap into Tendulkar’s unparalleled influence, particularly with the youth, to foster increased voter participation, particularly in the upcoming general elections to the Lok Sabha in 2024.
“This collaboration would mark a significant step towards leveraging Tendulkar’s unparalleled impact with the youth for increasing voters’ participation in the forthcoming elections, especially in general elections (to Lok Sabha), 2024,” the EC said in a statement.
One of the focal points of this collaboration is to tackle the challenges of urban and youth apathy towards voting. By leveraging Tendulkar’s immense popularity and connect with the younger generation, the Election Commission aims to bridge the gap and ignite enthusiasm among urban and young voters to actively engage in the democratic process.
A Proven Strategy
The Election Commission has consistently engaged prominent individuals from diverse fields to serve as “national icons,” with the goal of motivating voters to take part in the electoral process. This strategy has yielded positive outcomes in the past. Notably, last year, actor Pankaj Tripathi was designated as a national icon, joining the ranks of luminaries such as MS Dhoni, Aamir Khan, and Mary Kom, who had previously fulfilled this role during the 2019 Lok Sabha elections.
Sachin Tendulkar’s designation as a “national icon” by the Election Commission is a strategic move to harness the influential power of renowned personalities to drive positive social change. By tapping into Tendulkar’s resonance with the public, the EC aims to foster an environment where voting is not only a civic duty but a momentous act that shapes the nation’s democratic landscape.